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Six Ways Real Madrid Interacts With Their Fans –

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Fans of sports teams love to follow what these athletes do on the field and want to stay on top of the latest news and scores. Many of these groups have branched out their media reach to an online presence. One of the soccer organizations that have had the best success utilizing this is Real Madrid. Here are a few ways that they interact with their followers. 

Their Facebook Page

The team has found that the best tool to reach their fans is their social media accounts. Facebook has brought them a great deal of success. They have over a million followers who check their page regularly to find out the scores of their matches, what is happening with the players, and any discounted merchandise for sale at their online store. Thousands join each day as they browse the latest news available on this platform. Real Madrid posts colorful photos and videos to enhance the customer experience and to attract more clients to their club. It gives them the opportunity to engage with people who leave comments or questions, which makes the person they interact with feel important and seen by those who play. This form of marketing is free and easy to update daily. 

Website Presence

The team has updated their website to include what has happened lately with the team as well as profiles from each member of the group. It also has a full online store for fans to shop from that flows from one page to the other quickly and efficiently. This site is linked to all of their social media pages so followers can hop to the platforms with little effort. It is the central internet hub for Real Madrid and has the most recent information available for the most enthusiastic soccer fanatic. 

Sending Out Tweets

When the team wants to get a quick message out, such as an updated score or an outstanding play made by a member of the team, they resort to Twitter to do this. This platform functions much like Facebook and has had great success. The association can reach out to its followers and comment back when they are sent a message. They can post photos and short videos to keep those that check in interested. This social media tool keeps them engaged with their fans on a daily basis and keeps attracting viewers and likes as the season progresses. 

Links Between Sites

Possibly the most vital part of this system is the links that are shared between each social media page and the website. When the club wants to offer a special on a particular item in their team store, they will post the information on Facebook and Twitter then connect it with the product on their site. This process has increased their online sales and brought more customers to their page. With the additional followers that they attract each day, their fan base has grown tremendously as well.

Partnering With Adobe

Real Madrid has recently agreed to a partnership with Adobe to create an interactive fan experience using the cloud. It will give them a front row seat to the stadium itself as well as the games that are played there. There will be sections dedicated to shopping, history, and any other information that a soccer follower would want to know. This will be done using graphics that make the individual feel like they are there from the convenience of their computer, phone, or device. The site will move effortlessly since it is being powered through a cloud server giving anyone who visits a smooth transition from one page to another. Sports fans want to know what their team is doing at any time of the day, especially if the athletes have just competed. Real Madrid keeps in touch with their followers by utilizing their social media pages, giving them a digital experience, and by updating their website frequently. 





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MLS

Alex Roldán turned down call-up to El Salvador

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Alex Roldán was conspicuously left off El Salvador’s roster for some upcoming Concacaf Nations League matches. On Friday, El Salvador coach Hugo Perez explained why.

“To close this chapter I want to say that Roldán is not coming because he is not happy with what happened before the game against Canada,” he said in Spanish. “He prefers to take some more time to digest that. But that is the reason, there is no other. Those are things that don’t have to happen, but they did. But we can’t do anything anymore, we have to turn the page and move on.”

The incident in question happened in February, when the El Salvador players released a statement saying that they intended not to play a World Cup qualifier due to a dispute over bonuses. Although they eventually relented, some hard feelings apparently persisted.

The 2-0 loss to Canada effectively eliminated El Salvador from World Cup contention and Roldán was not part of the team during the final qualifying window, nor a friendly in April.

Although Roldán only made his El Salvador debut during last summer’s Gold Cup, he’s already made 15 appearances and established himself as a team captain.

In a Twitter post, Roldán didn’t offer a ton of elaboration but did say that he “didn’t want to come back with bad thoughts and ruin relationships” and left the door open for a return in the future.

El Salvador’s loss is the Sounders’ gain, however, as Roldán will now be available for the team’s June 14 match against the Vancouver Whitecaps.





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João Paulo undergoes ‘successful’ ACL surgery

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João Paulo underwent “successful” ACL surgery on Wednesday, the Seattle Sounders announced. The surgery was performed by Dr. Bert Mandelbaum in Santa Monica, Calif., the same doctor who did both of Jordan Morris’ ACL procedures. The injury occurred during the second leg of the Concacaf Champions League final on May 4.

Generally speaking, the recovery timeline for ACL surgeries is 6-9 months, which means the earliest João Paulo could return is sometime early next year, most likely in February or March. If the Club World Cup takes place in 2023, the thinking seems to be that it would likely happen in mid-February. The MLS regular season usually starts in late February or early March.

It took Morris about eight months to return from his most recent ACL surgery, but he was about five years younger than João Paulo is now. Jordy Delem needed almost a full year to recover from his ACL injury.



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Drew Moor, Colorado Rapids look to extend record unbeaten home stretch

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It is a bit of a family reunion in Colorado this Holiday weekend as the Rapids finally welcome Nashville SC into DSGP for the first time. Old-timers (like myself) will see a few familiar names on the staff as the visitors are led by Head Coach Gary Smith, and assistant Steve Guppy, Matt Pickens, and Kosuke Kimura, all of whom were part of the 2010 MLS Cup winning side in Colorado.

Another member of that historic squad is Colorado’s own Drew Moor, who has fond memories of that group and is looking forward to welcoming his old mates back to the stadium where they won it all—at least after the final whistle on Saturday. “Just great memories,” Drew tells Burgundy Wave thinking back on that team. “I’m happy to call them my friends. I haven’t seen those guys in a long time, so it’ll be good to see them and reconnect a little bit. You always want to beat your buddies when you’re playing against them, but they’ve done extremely well. From a personal standpoint, I can’t wait to hug them and see how they’re all doing.”

“That was certainly a prime in my career, I would say where I was playing well, I was growing a lot. Gary was a huge part of my career; winning a Championship is always special, but even more than that is the relationships I developed with him and Steve, obviously Matt and Kosuke.”

The veteran Colorado Rapids defender, now in his 10th season in Colorado and 18th in MLS, is a prime example of what a veteran leader can be regardless of how many minutes he sees or doesn’t see in matches. For his part, Drew has seen a lot of both, featuring in over 430 total matches including playoffs and over 17,000 minutes in MLS.

They seem like just numbers in print, but to think of them over a career and the fact that only a handful of players can touch those numbers it’s an even more impressive feat. Although, to Drew, it means something a little different. “I look at those numbers and think I feel very blessed and fortunate and lucky that I’ve played for some good organizations, for some amazing coaches, with some great teammates, great fan bases, and people that have believed in me.”

In exactly the humble, gracious way you’d expect from Moor, he continues, “I’ve dedicated everything I have to being a good professional and playing in so many games. Hopefully, some other players look at that and feel like they’ll want to do the same things.”

That responsibility is never really required, or even asked of Drew; however, it’s one he feels willing and able to take on by something as simple as the way he goes about his own business. “I have a lot of jobs here, but my number one job is to be the best center back I can be….try to win a starting spot, try to perform at a high level, and help the team in that way.”

“If you’re not a good example on the field playing – with the work you put in, the concentration you put it, trying to compete and win starting spots regardless of what the starting team is – you’ve already not been a great example for the young guys. From there, be a good teammate, be a voice, be somebody who can help not just the young guys, but the older guys as well, but absolutely be the best center back I can possibly be.”

Drew has said it before and he’ll say it again—MLS is a grind. However, he loves his job, he loves putting in the work, and he loves the satisfaction he gets from that. “I have a long list of people to thank, but I continue to be motivated every day to do my best and improve. Not a day goes by that I don’t learn something or try to improve on my own. It’s a game that changes, a group that changes, and it will keep you on your toes.”

“I do come in here every day with a smile, but it doesn’t mean I’m feeling great every day; sometimes you have to fake it,” he says with a self-deprecating laugh. “That positive energy can be contagious, and it can spread throughout the group at all times of the season.“

You have to think that will, in some large part, be missed when Moor decides to call an end to the grind of MLS and his playing career. Don’t expect any retirement tour just yet, though, as even he doesn’t really know what lies ahead of the next match.

“If I think about what’s next after my playing career, I immediately start to miss being a player. That doesn’t mean I won’t look forward to moving into what’s next when the time comes, but while I’m doing this, I want to give it everything I’ve got. You only have one career really. While I’m playing I have to be sure that when I do finish, I have to be proud of everything I put into it.”

“I’ve made no decision on my career,” Moor admits. “I’m just taking it one day at a time, I have been for a couple of years now. I think there are more days behind me than in front of me in my career so you have to enjoy it.”

“I still put pressure on myself for sure, but I’ve let some of the little things go that I know I can’t control and that’s just something you learn over a career. It’s a microcosm for everybody’s life – you can’t control everything – so you’ve got to enjoy the things you can. I try to pick and choose the right times to let some things go that maybe my younger self wouldn’t have, whether that’s blasting a referee, blasting a teammate on the field, whatever it is,” Moor tells fans, sounding like the Dad he proudly is.

As far as the current Rapids and their fight in 2022, Drew is not surprised at the way the team has come through a very difficult period in the last two weeks, with a congested schedule, weird travel adjustments, and very difficult opponents.

“This team always handles everything well, including a bit of adversity with a busy schedule. This team has incredible character from the individuals to the group. I feel like Robin and the staff, all the way up to Padraig, have done such a good job of bringing in people that can battle adversity.”

“The concentration hasn’t dropped,” Drew reassures fans. “We’re coming into a little bit of a break, which I think will be good for us both physically and mentally. I don’t always like breaks, but you’ve got to take advantage of it, get away from it for a couple of days if you can because it’s a long season.”

Before that break, however, there’s some business to attend to in welcoming back old friends while trying to extend Colorado’s home unbeaten streak to 24 matches on Saturday.



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